Sr. Marketing Manager

Company: balchem
Location: Montvale
Posted on: May 7, 2025

Job Description:

COMPANY OVERVIEW:
Balchem Corporation develops, manufactures, and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. Our corporate headquarters is located in Montvale, New Jersey and we have a broad network of sales offices, manufacturing sites, and R&D centers, primarily located in the US and Europe. Founded in 1967, Balchem is a publicly traded company (NASDAQ - "BCPC") with annual revenues over $900 million and a market cap exceeding $4.0 billion. The company consists of three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. Balchem employs over 1,400 people worldwide who are engaged in diverse activities, committed to developing the company into global market leadership positions. To learn more about our dynamic, stable and growing company, visit www.balchem.com.

POSITION SUMMARY:
The Snr. Marketing Manager will drive strategic marketing and innovation initiatives for food and beverages for Balchem's Flavors and Encapsulates (F&E) business. The successful candidate will quickly gain a comprehensive understanding of the F&E business and build effective marketing plans to drive the business and brands forward. The individual must combine proven experience in B2B and internal innovation processes, with a strong understanding of the food and beverage marketplace.
The individual will be responsible for the execution of growth projects for the F&E brands, including innovation and application projects. This role requires regular interface and close collaboration with a broad cross functional team, including sales, business development and R&D. This position requires a deep understanding of customers & markets, key market trends, marketing strategy development, value proposition development, new ingredient launches, along with strong communication & people skills.

ESSENTIAL FUNCTIONS:
Growth Strategy Execution:

• 
  
• Lead and manage strategic cross-brand portfolio Initiatives, ensuring alignment with the division's business goals and driving sustained growth.
  
• Develop and execute comprehensive marketing strategies that align with business objectives and market trends.
  
• Collaborate with market analytics team to understand customer needs, preferences, and trends within the markets we serve.
  
• Build and execute PR campaigns for both domestic and international strategic initiatives
  
• Oversee branding, advertising, digital marketing, and public relations campaigns to enhance brand equity and market presence.
  
• Develop media campaigns to promote F&E business solutions to target audiences. Including paid and earned media, webinars, whitepapers.
  
• Develop tools, training, and resources for the sales team to effectively communicate product benefits and close deals.
  
• Provide marketing support for international distributor network
  
  Innovation Pipeline Management:
  
  • 
    
  • Serve as innovation commercial lead for key projects, driving initiatives forward through stage-gates, owning deliverables, and accelerating projects to launch stage
    
  • Drive ideation by identifying and initiating opportunities for the business aligned to customer insights.
    
  • Monitor industry reports, trade publications, and trend analyses to identify emerging demands, such as clean-label ingredients, plant-based alternatives, or functional foods.
    
  • Engage with customers, food scientists, and industry experts to gather qualitative insights.
    
  • Use data analytics to identify shifts in preferences (e.g., reduced sugar, allergen-free, or regional flavor trends).
    
    Brand & Portfolio Management:
    
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    • Work with the Director of Strategic Marketing & Business Development and the Balchem HNH MarCom team to deliver impactful and well communicated positioning of the F&E portfolio.
      
    • Develop compelling, differentiated value propositions across the entire portfolio and drive portfolio positioning efforts, including campaign logic, push topics, value proposition development, and gap analysis for the F&E portfolio.
      
      
      REQUIREMENTS:
      
      • 
        
      • 7-10 years of marketing experience in B2B food and beverage ingredients industry.
        
      • Strong understanding of B2B marketing tools and messaging; knowledge of B2C marketing desirable
        
      • Bachelor's degree from an accredited college/university preferably in business or a technical discipline. MBA is highly desirable.
        
      • Strong innovative mindset with proven track record of successfully launching premium, value-based ingredients
        
      • Understanding and successful application of how to enable teams across a matrix organization
        
      • Decisive planning and execution skills while maintaining good judgement in a fast-paced environment
        
      • Uncompromising attitude towards the values of the company and safety at workplace
        
      • Strong analytical skills, experience with metrics, KPI's, CRM and web analytics
        
      • Key Leadership Competencies:
        
        - Strategic orientation
        - Results orientation
        - Collaboration
        - Accountability for performance
        
        #IN
        Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostilityPI51696fb0586a-37820-37561427

Keywords: balchem, Tenafly , Sr. Marketing Manager, Executive , Montvale, New Jersey